Dr Joe's Pet Hospital

Dr. Joe's Pet Hospital puts a human face on veterinary care through its personalized naming; a practice built around the identity of a specific veterinarian rather than a geography or abstract concept. Eponymous practices signal a particular kind of accountability: Dr. Joe is personally invested in the outcome of every case, because the reputation attached to the name belongs to him. Oregon's independent veterinary culture has produced many of these named practices, and they tend to attract clients who specifically want the relationship with the named doctor rather than a rotational staff experience.